CC-BY-NC-NDUrošević, SnežanaZavršnik, BrunoLiliana Indrie2023-12-272023-12-2720141843-813Xhttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/4743abstractenCHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRYconferenceObject