ARRGolubovic Corcione, SanelaJovanović, Ivan2025-01-102025-01-102024978-86-87175-45-7https://edtech.link-conference.org/linkitedtech24/https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/5948Rapid development of technology, and dynamic surroundings created a need for a organizational strategy based on knowledge management and usage of IT tools, which can create organizational knowledge that will further positively impact organizational performances. Therefore, this study was conducted with the aim of examining the relationship between IT tools (basic and advanced) and knowledge management (KM) in Carnival Cruise Lines company. And analysing how job position as a moderator variabile, affects the relation between IT tools and KM. The primary data were collected through a questionnaire survey from 247 participants employed on board three Carnival Cruise Lines ships. The questionnaire was developed based on past research. The collected data was processed using the PLS-SEM software. The results showed that IT tools (basic and advanced) have a statistically significant and positive influence on KM. Futheremore, it was found that job position does not moderating the relationship between IT basic tools and KM. On the other side, results suggesting that the relationship between IT advanced tools and KM is moderated by the categorical variable job position. However, the research is limited to Carnival Cruise Lines in Miami, FL, USA, only. Future research may examine studied variables in another industry, context.enInformation Technology (IT)IT toolsKnowledge ManagementPLS-SEMModerating effectconferenceObject