CC-BY-NC-NDStanojević, JovanArsić, SanelaNikolić, Đorđe2023-12-262023-12-262023978-86-6305-136-22620-0597https://mksm.tfbor.bg.ac.rs/downloads/IMCSM_2023_Book_of_proceedings_Issue_1.pdfhttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/2450The Internet, as we know it today, has significantly pushed the boundaries of traditional understandings and approaches in the study of information technologies. The rapid growth and development of the Internet caused changes in the way many business systems function. The role of the Internet has changed from one-way communication to two-way communication, which further led to an increase in the efficiency and effectiveness of the business systems of companies that increasingly apply modern information systems for electronic business in their operations. The subject of research in this paper will be the development of a structural model for examining the impact of site quality on electronic commerce services based on the attitudes and opinions of the selected sample. The software application smart PLS will be used to analyze the obtained results. The results of the research can be used as feedback in order to examine consumers' intention to use e-shopping services again.enInternete-commercewebsite qualityuser satisfactionsmart PLSconferenceObject