CC-BY-NC-NDKokeza, GordanaJosipović, SonjaUrošević, Snežana2024-10-222024-10-222024978-86-900426-7-810.5937/CT_ITI24047Khttps://scindeks-clanci.ceon.rs/data/pdf/proc-0016/Zbornik_SaTrInTekIn24.pdfhttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/5881This paper studies the impact of applying innovative entrepreneurship in the process of realizing sustainable business practices in the textile and fashion industry. The paper begins with the main characteristics of sustainable development which tries to reconcile economic, ecological and social aims, and which is realized through a large number of activities manifested in the principles of green and circular economy, bioeconomy, waste management, clean technologies etc. Firstly, the necessity of applying new business models based on innovation and sustainability is studied closely, then the attention is directed to the possibility of their application in the textile and fashion industry. Special attention in this paper is devoted to the role of innovative entrepreneurship in sustainable business practices in this sector. The conclusion is that the textile and fashion industry have considerable opportunities for the application of innovative entrepreneurship and the realization of the sustainable development principles, as well as that innovative entrepreneurship today represents one of the main driving forces of its innovative sustainable business models.ensustainabilityinnovationentrepreneurshipbusiness modelstextile and fashion industryconferenceObject