CC-BY-NC-NDArsić, MilicaJovanović, Ivan2023-12-262023-12-262017978-86-6305-059-4http://media.sjm06.com/2017/05/IMKSM17_Book_of_Proceedings.pdfhttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/3700abstractenThe impact of creativity, creative strategies and methods for data collection on sustainibility of business ideaconferenceObject