Technical Faculty in Bor

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Impact of digital marketing on sustainable business – case of the Unilever company
(Society of Economists "Ekonomika", Niš, 2023) Jevtić, Adrijana; Milovanović, Goran
Digital marketing, placed on the application of the Internet and digital tools, is one of the means to achieve business sustainability, as well as competitive advantages in the market. This paper presents the basis of the concept of digital marketing, as a new phase in the development of marketing, and its connection with the concept of sustainability. This paper aims to point out how much impact digital marketing can have on business sustainability and the creation of positive business outcomes, shown through the example of Unilever and its Dove brand. The paper analyses the digital marketing activities that this company has undertaken in the development of its Dove brand, which has resulted in its successful positioning in the market, as a brand that is sustainable and socially responsible on the one hand, and profitable on the other.
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Stock price prediction of the largest automotive competitors based on the Monte Carlo method
(University of Niš, Faculty of Economics, 2023) Novićević Čečević, Bojana ; Antić, Ljilja; Jevtić, Adrijana
The transition to electric vehicles would be a great improvement for the population. On the other hand, this transition will make a great pressure for companies in the automotive industry, since they would have to develop such vehicles and make them better than traditional ones. Moreover, the transition period can last a long time. In the meantime, fossil fuel car sale rates are still dominant in the world. In this paper, the stock price prediction is made for two of the world s largest competitors in automotive industry - Toyota and General Motors. The prediction covers one year, based on historical data of stock price trends using Monte Carlo simulation in two possible cases: the first, with 1,000 outcomes, and the second, with 10,000 outcomes. After price simulation, a comparative analysis of the results obtained for these two companies follows. The results show that the greater the number of outcomes specified in the prediction, the greater the variability of the results compared to the variability of historical data. In other words, the transition of General Motors to the leading position is not impossible.
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Evnironmental performance classification of Balkan countries based on TOPSIS-Sort methodology
(University of Belgrade, Technical Faculty in Bor, 2022) Radić, Aleksandra; Voza, Danijela; Nikolić, Đorđe; Vuković, Milovan; Šerbula, Snežana
This paper analyzes the values of the Environmental Performance Index (EPI) in 2020 for the Balkan countries. The aim of the research is to use the TOPSIS-Sort methodology, based on a sample of ten countries, in order to classify them into those with acceptable (Class 1) and those with less acceptable (Class 2) EPI values in the field of environmental policy. A sorting procedure has been realized in relation to the reference value determined in accordance with the data of countries. In addition, a sensitivity analysis was performed by changing the benchmark used to classify countries. The results of the conducted analyzes show that under strict criteria for the formation of Class 1, no country can be classified in the class of belonging. Only during the conducted sensitivity analysis and less strict formation of Class 1 do the countries join the belonging class. Greece and Slovenia are the first to be classified in Class 1.
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Ecoturism as a form of green economy
(University of Belgrade, Technical Faculty in Bor, 2022) Riznić, Dejan; Fedajev, Aleksandra; Jevtić, Adrijana; Šerbula, Snežana
Intensive technological development has led to significant changes in the structure of tourist supply and demand. So today the concept of sustainable tourism development dominates, which means the development of tourism that meets the needs of current tourists, tourist destinations and all participants in tourism, while preserving and increasing the potential for future tourism resources, without compromising the ability of future generations to meet their own needs. The critical question of sustainable tourism is how to turn sustainable development into practice in all tourism activities - from mass to nature tourism and special forms of tourism. We identify ecotourism as a chance to improve tourism in many destinations. Ecotourism is one component of sustainable tourism that can play a significant role in preserving a particular destination’s natural and anthropogenic values. As a new form of touristic offer, ecotourism is an environmentally responsible tourist trip that shows specific areas to stay and enjoy nature. Today, in the world of eco-tourism, it is increasingly becoming a global phenomenon that includes not only movements related to staying in certain tourist facilities but also various adventure trips.
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Impact of the mining activities in the Golija Nature Park areas situated on the territory of Raška Municipality
(University of Belgrade, Technical Faculty in Bor, 2022) Ranđelović, Dragana; Pantović, Radoje; Šerbula, Snežana
Traces of present or former mining activity in the Golija Nature Park areas situated on the territory of Raška Municipality are assessed and analyzed in terms of their impact on the environment and possibilities for remediation and reclamation. Active dolomite quarry “Lokve”, closed magnesite mine „Trnava“,tunnel Brvenica – Trnava, scheelite deposit and undermining excavation site Jurija and other exploitation sites have left consequences to the environment, including localized pollution, altered hydrological regime and landscape degradation and fragmentation. Remediation scope, activities and types differ depending upon the exploitation and exploration methods, and include biotechnological approaches as well as contemporary category of mining geoheritage preservation.