New approaches to studying green marketing from the perspective of artificial intelligence

Stanojević, Jovan; Riznić, Dejan; Vuković, Aleksandra

Conference Object Metadata only M34

2023

Stanojević, Jovan
Riznić, Dejan
Vuković, Aleksandra

Naučno-stručno Društvo za zaštitu životne sredine Srbije ECOLOGICA

Book of Abstracts, International scientific conference Green economy in the function of solving global environmental problems 2023

190

English

M34 - Conference paper at an international conference, printed as an abstract

The phenomenon that we call the new, or digital, economy has begun to develop significantly in the last few years and is slowly penetrating the modern understanding of the industry shaped by the rapid digital progress of information technologies. The roots of these changes in the economy are caused by the waves of innovation in the world of information technology and its academic studz in universities around the world. A society shaped by new technological innovations requires more modern approaches in the study of this phenomenon. Changes are frequent and welcomed, and they are constantly sought in the scientific world. Digital networking has provided a new, broader picture of what technologies offer us. An example of this is today's more sophisticated programs that allow us to be the ones who will mediate the production process of our unique product in real time. The issue of digital marketing has been transferred to all segments of society. If a company wants to operate in a responsible and socially acceptable manner, it must include the concepts of economy and ecology in its operations. Companies entering the world market must accept the fact that modern society is digitally educated and that only through this approach can they occupy a significant position on the market. Eco-marketing, or green marketing, has attracted a large number of authors in the last decade and requires special attention. This paper provides a view of the emergence of green marketing through the historical framework of the development of information technologies and new application solutions in the field of digital economy and ecology, i.e. the application of artificial intelligence in the field of green marketing.

Green marketing, digital marketing, digital economy, artificial intelligence

ISBN

978-86-89061-17-8

URI

https://repozitorijum.tfbor.bg.ac.rs/handle/...

dc.rights.license	CC-BY-NC-ND
dc.date.available	2023-12-26T08:47:54Z
dc.date.issued	2023
dc.identifier.isbn	978-86-89061-17-8
dc.identifier.uri	https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/2451
dc.description.abstract	The phenomenon that we call the new, or digital, economy has begun to develop significantly in the last few years and is slowly penetrating the modern understanding of the industry shaped by the rapid digital progress of information technologies. The roots of these changes in the economy are caused by the waves of innovation in the world of information technology and its academic studz in universities around the world. A society shaped by new technological innovations requires more modern approaches in the study of this phenomenon. Changes are frequent and welcomed, and they are constantly sought in the scientific world. Digital networking has provided a new, broader picture of what technologies offer us. An example of this is today's more sophisticated programs that allow us to be the ones who will mediate the production process of our unique product in real time. The issue of digital marketing has been transferred to all segments of society. If a company wants to operate in a responsible and socially acceptable manner, it must include the concepts of economy and ecology in its operations. Companies entering the world market must accept the fact that modern society is digitally educated and that only through this approach can they occupy a significant position on the market. Eco-marketing, or green marketing, has attracted a large number of authors in the last decade and requires special attention. This paper provides a view of the emergence of green marketing through the historical framework of the development of information technologies and new application solutions in the field of digital economy and ecology, i.e. the application of artificial intelligence in the field of green marketing.
dc.language.iso	en
dc.publisher	Naučno-stručno Društvo za zaštitu životne sredine Srbije ECOLOGICA
dc.source	Book of Abstracts, International scientific conference Green economy in the function of solving global environmental problems 2023
dc.subject	Green marketing
dc.subject	digital marketing
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject	digital economy
dc.subject	artificial intelligence
dc.title	New approaches to studying green marketing from the perspective of artificial intelligence
dc.type	conferenceObject
dc.type.version	publishedVersion
dc.citation.spage	190
dc.citation.rank	M34
dc.creator	Stanojević, Jovan
dc.creator	Riznić, Dejan
dc.creator	Vuković, Aleksandra
dc.contributor	Jovanović, Larisa
dc.contributor	Ermakov, Vadim
dc.contributor	Balaban, Suzana
dc.date.accessioned	2023-12-26T08:47:54Z


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