Digital twins: definition, application options in the product life cycle and marketing

Jevtić, Adrijana; Pezoldt, Kerstin

doi:10.22032/dbt.58851

Conference Object Metadata only M33

2023

Jevtić, Adrijana
Pezoldt, Kerstin

Technische Universität Ilmenau, Deutschland

Proceedings, 60th Ilmenau Scientific Colloquium ISC

English

M33 - Conference paper at an international conference, printed in full

Germany is in the digital transformation process of the economy and society. Digital transformation influences not only production and marketing, but also the consumption and use of goods. The development and use of digital twins accelerate the digital transformation process and increase the competitiveness of the German economy. So far, the focus of research has been on the use of digital twins in the production of industrial goods. This article analyzes the use of digital twins in consumer goods marketing. For this purpose, the concept of digital twins is explained, and its use is presented over the entire life cycle of durable consumer goods. Subsequently, the possibilities of use of the digital twin in marketing will be presented and an outlook on further research fields will be given.

digital twin, product lifecycle, customers’ satisfaction, marketing, digital technologies

DOI

10.22032/dbt.58851

URI

https://repozitorijum.tfbor.bg.ac.rs/handle/...

URN

urn:nbn:de:gbv:ilm1-2023isc-045:6

Scopus

OpenCitations

dc.rights.license	CC-BY-SA
dc.identifier.urn	urn:nbn:de:gbv:ilm1-2023isc-045:6
dc.description.abstract	Germany is in the digital transformation process of the economy and society. Digital transformation influences not only production and marketing, but also the consumption and use of goods. The development and use of digital twins accelerate the digital transformation process and increase the competitiveness of the German economy. So far, the focus of research has been on the use of digital twins in the production of industrial goods. This article analyzes the use of digital twins in consumer goods marketing. For this purpose, the concept of digital twins is explained, and its use is presented over the entire life cycle of durable consumer goods. Subsequently, the possibilities of use of the digital twin in marketing will be presented and an outlook on further research fields will be given.
dc.language.iso	en
dc.publisher	Technische Universität Ilmenau, Deutschland
dc.source	Proceedings, 60th Ilmenau Scientific Colloquium ISC
dc.subject	digital twin
dc.subject	product lifecycle
dc.subject	customers’ satisfaction
dc.subject	marketing
dc.subject	digital technologies
dc.rights.uri	https://creativecommons.org/licenses/by-sa/4.0/
dc.title	Digital twins: definition, application options in the product life cycle and marketing
dc.type	conferenceObject
dc.type.version	publishedVersion
dc.citation.rank	M33
dc.creator	Jevtić, Adrijana
dc.creator	Pezoldt, Kerstin
dc.date.accessioned	2023-12-26T08:49:56Z
dc.date.available	2023-12-26T08:49:56Z
dc.date.issued	2023
dc.identifier.doi	10.22032/dbt.58851
dc.identifier.uri	https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/2478


Digital twins: definition, application options in the product life cycle and marketing	1