Evaluation of website quality of national parks in Serbia using an integrated AHP-VIKOR methodology
Loading...
Date
2023
Authors
Arsić, Sanela
Nikolić, Đorđe
Gajić, Milena
Milošević, Isidora
Stojanović, Anđelka
Journal Title
Journal ISSN
Volume Title
Publisher
University of Belgrade, Technical Faculty in Bor
Source
IMCSM23 proceedings - XIX International May Conference on Strategic Management, May 25, 2023, Bor, 2023, 309-321
Volume
XIX
Issue
1
Abstract
Due to their widespread use, the Internet and websites are effective tools that can be used to educate local residents and tourists about the function of protected areas and national parks, their ecological importance, visitor restrictions, and ecotourism activities, as well as to inform and raising awareness about the importance and preservation of the same. In today’s competitive environment, evaluating the website quality of the national park and its comparison with other competitive organizations is an important issue for visitors, the local community, and other stakeholders. Therefore, the aim of this paper is to assess and contrast the website quality of National Parks in Serbia using a multi-criteria decision-making model based on Analytic Hierarchy Process (AHP) and VIKOR (VIse Kriterijumska Optimizacija Kompromisno Resenje) method. The assessment performed in this study can help decisionmakers in protected nature areas to frame long-term promotion policies directed at competitiveness.
Description
Keywords
national parks, website evaluation, AHP method, VIKOR method
Citation
DOI
Scopus
ISSN
2620-0597
ISBN
978-86-6305-136-2
License
CC-BY-NC-ND