Impact of Cross-Cultural Marketing on the Failure of SMEs
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Date
2016
Authors
Nikolić, Nenad
Nikolić, Ivica
Journal Title
Journal ISSN
Volume Title
Publisher
Ekon-Inform
Source
Proceedings of Ninth International Student Scientific and Practical Conference – Marketing in Industries: Multinational Business Experience
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Issue
Abstract
abstract
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Citation
DOI
Scopus
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ISBN
978-5-9908695-8-5
License
CC-BY-NC-ND