Analyzing the impact of corporate social responsibility on employee satisfaction using a hybrid SEM-ANN approach

Stojanović, Anđelka; Arsić, Sanela; Milošević, Isidora; Mihajlović, Ivan; Spasojević Brkić, Vesna

doi:10.3390/su17094009

Article Restricted access M22

Stojanovic et al. - Sustainability.pdf (1.92MB)

2025

Stojanović, Anđelka
Arsić, Sanela
Milošević, Isidora
Mihajlović, Ivan
Spasojević Brkić, Vesna

MDPI

Sustainability

4009

English

M22 - Paper in a prominent international journal

In the conditions of modern market dynamics, corporate social responsibility (CSR) is increasingly evolving from a formal ethical principle into a powerful strategic instrument, key to achieving sustainable growth and long-term competitive advantage. Companies that integrate CSR into their business not only affirm the values of social responsibility, but also position themselves as reliable and ethically oriented actors, thereby winning the trust of investors, motivating employees and building a stable base of loyal consumers. Hence, the aim of this research is to determine, through empirical analysis, to what extent and in what way individual aspects of corporate social responsibility influence employee perception and satisfaction, as well as to develop a predictive model of their mutual connection. The specific hybrid SEM-ANN methodology in the CSR field was applied to obtain more precise results than standard data analysis methods, which fulfilled the literature gap in this research field. The detailed hypotheses designed were empirically tested using SEM methodology and indicated a positive association between the social and stakeholder aspects with employee satisfaction. These outcomes were confirmed by the results of the ANN models. The findings obtained are not only theoretical, but also have a useful application in the real business environment, which is reflected in the development of strategies that can serve as a road map for organizations in achieving employee satisfaction. This could lead to a change in organizational culture with an emphasis on ethical business and greater responsibility towards society and stakeholders.

This research was funded by the Science Fund of the Republic of Serbia, grant number 5151, Support Systems for Smart, Ergonomic and Sustainable Mining Machinery Workplaces—SmartMiner and the Ministry of Science, Technological Development and Innovations of the Republic of Serbia, contract numbers 451-03-137/2025-03/200131 and 451-03-137/2025-03/200105.

CSR aspects, employee satisfaction, SEM-ANN method, company

DOI

10.3390/su17094009

ISSN

2071-1050

URI

https://repozitorijum.tfbor.bg.ac.rs/handle/...

Scopus

OpenCitations

dc.rights.license	CC-BY
dc.date.issued	2025
dc.identifier.issn	2071-1050
dc.identifier.doi	10.3390/su17094009
dc.identifier.uri	https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/6020
dc.description.abstract	In the conditions of modern market dynamics, corporate social responsibility (CSR) is increasingly evolving from a formal ethical principle into a powerful strategic instrument, key to achieving sustainable growth and long-term competitive advantage. Companies that integrate CSR into their business not only affirm the values of social responsibility, but also position themselves as reliable and ethically oriented actors, thereby winning the trust of investors, motivating employees and building a stable base of loyal consumers. Hence, the aim of this research is to determine, through empirical analysis, to what extent and in what way individual aspects of corporate social responsibility influence employee perception and satisfaction, as well as to develop a predictive model of their mutual connection. The specific hybrid SEM-ANN methodology in the CSR field was applied to obtain more precise results than standard data analysis methods, which fulfilled the literature gap in this research field. The detailed hypotheses designed were empirically tested using SEM methodology and indicated a positive association between the social and stakeholder aspects with employee satisfaction. These outcomes were confirmed by the results of the ANN models. The findings obtained are not only theoretical, but also have a useful application in the real business environment, which is reflected in the development of strategies that can serve as a road map for organizations in achieving employee satisfaction. This could lead to a change in organizational culture with an emphasis on ethical business and greater responsibility towards society and stakeholders.
dc.description.sponsorship	This research was funded by the Science Fund of the Republic of Serbia, grant number 5151, Support Systems for Smart, Ergonomic and Sustainable Mining Machinery Workplaces—SmartMiner and the Ministry of Science, Technological Development and Innovations of the Republic of Serbia, contract numbers 451-03-137/2025-03/200131 and 451-03-137/2025-03/200105.
dc.language.iso	en
dc.publisher	MDPI
dc.source	Sustainability
dc.subject	CSR aspects
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	employee satisfaction
dc.subject	SEM-ANN method
dc.subject	company
dc.title	Analyzing the impact of corporate social responsibility on employee satisfaction using a hybrid SEM-ANN approach
dc.type	article
dc.type.version	publishedVersion
dc.citation.volume	17
dc.citation.issue	9
dc.citation.spage	4009
dc.citation.rank	M22
dc.creator	Stojanović, Anđelka
dc.creator	Arsić, Sanela
dc.creator	Milošević, Isidora
dc.creator	Mihajlović, Ivan
dc.creator	Spasojević Brkić, Vesna
dc.date.accessioned	2025-11-27T09:50:00Z
dc.date.available	2025-11-27T09:50:00Z


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