E-commerce in the digital age: empirical evidence from Serbia

Arsić, Sanela

doi:10.5937/IMCSM25012A

Conference Object Restricted access M31

Letter of invitation - prof. Sanela Arsic.pdf (515.13KB)

Plenary Lecture Arsic, S. - IMCSM 2025.pdf (470.95KB)

2025

Arsić, Sanela

University of Belgrade, Technical Faculty in Bor

[XXI] International May Conference on Strategic Management – IMCSM25, May 2025, Bor [Elektronski izvor]

XXI

English

M31 - Invited lecture at an international conference, printed in full (invitation letter required)

Electronic commerce or e-commerce has become integral to the contemporary business landscape. Organizations widely adopt e-commerce technologies to enhance efficiency and gain a competitive edge. As one of the crucial driver of economic growth, adopting e-commerce is essential for developing countries to promote their prosperity and contribute to sustainable economic development. The factors influencing e-commerce are diverse, and understanding them is vital for businesses aiming to thrive in this competitive digital landscape. Therefore, this study aims to identify the factors that impact consumers' online repurchase intentions. Employing quantitative methods, including partial least squaresstructural equation modeling (PLS-SEM) and fuzzy set qualitative comparative analysis (fsQCA), the research analyses survey data from Serbia. This study contributes to the literature by offering new insights into the relationship among the predictors of online shopping behaviour and advancing the theoretical ground of how site quality, customer satisfaction, trust and commitment combine to explain high repurchase intentions better. The findings provide deeper insights into priority areas for strategic improvements in adopting e-commerce services and pave the way for future research.

DOI

10.5937/IMCSM25012A

ISSN

2620-0597

ISBN

978-86-6305-160-7

URI

https://mksm.tfbor.bg.ac.rs/downloads/2025/I...
https://repozitorijum.tfbor.bg.ac.rs/handle/...

Scopus

OpenCitations

dc.rights.license	CC-BY-NC-ND
dc.identifier.uri	https://mksm.tfbor.bg.ac.rs/downloads/2025/IMCSM25_Proceedings.pdf
dc.identifier.uri	https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/6029
dc.description.abstract	Electronic commerce or e-commerce has become integral to the contemporary business landscape. Organizations widely adopt e-commerce technologies to enhance efficiency and gain a competitive edge. As one of the crucial driver of economic growth, adopting e-commerce is essential for developing countries to promote their prosperity and contribute to sustainable economic development. The factors influencing e-commerce are diverse, and understanding them is vital for businesses aiming to thrive in this competitive digital landscape. Therefore, this study aims to identify the factors that impact consumers' online repurchase intentions. Employing quantitative methods, including partial least squaresstructural equation modeling (PLS-SEM) and fuzzy set qualitative comparative analysis (fsQCA), the research analyses survey data from Serbia. This study contributes to the literature by offering new insights into the relationship among the predictors of online shopping behaviour and advancing the theoretical ground of how site quality, customer satisfaction, trust and commitment combine to explain high repurchase intentions better. The findings provide deeper insights into priority areas for strategic improvements in adopting e-commerce services and pave the way for future research.
dc.language.iso	en
dc.publisher	University of Belgrade, Technical Faculty in Bor
dc.source	[XXI] International May Conference on Strategic Management – IMCSM25, May 2025, Bor [Elektronski izvor]
dc.title	E-commerce in the digital age: empirical evidence from Serbia
dc.type	conferenceObject
dc.type.version	publishedVersion
dc.citation.volume	XXI
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.citation.issue	1
dc.citation.spage	12
dc.citation.epage	29
dc.citation.rank	M31
dc.creator	Arsić, Sanela
dc.date.accessioned	2025-12-01T11:49:46Z
dc.date.available	2025-12-01T11:49:46Z
dc.date.issued	2025
dc.identifier.isbn	978-86-6305-160-7
dc.identifier.issn	2620-0597
dc.identifier.doi	10.5937/IMCSM25012A


E-commerce in the digital age: empirical evidence from Serbia	5


Letter of invitation - prof. Sanela Arsic.pdf	0
Plenary Lecture Arsic, S. - IMCSM 2025.pdf	0