The role of legislation and consumer perception in shaping circular economy behaviour

Milošević, Isidora; Plotnic, Olesea; Dumancic, Kosjenka; Bojkovska, Katerina

doi:10.5937/sjm20-58750

Article Open access M23

Milosevic et al. - SJM.pdf (2.31MB)

2025

Milošević, Isidora
Plotnic, Olesea
Dumancic, Kosjenka
Bojkovska, Katerina

University of Belgrade, Technical Faculty in Bor

Serbian Journal of Management

349

365

English

M23 - Paper in an international journal

The concept of the circular economy (CE) brings about significant and radical changes in consumption patterns, especially in the habits and decisions of consumers, who are key participants in this model. Understanding how organisational barriers, laws, and circular economy strategies affect consumer preferences in the circular model can help manufacturers develop efficient and profitable strategies that respond to market needs and encourage sustainable consumption. Therefore, the paper aims to examine how personal, organisational, and financial barriers affect circular economy strategies and perceptions of them to achieve the effect of legislation on consumer decisions regarding sustainable consumption, consumer behaviour, and support for circular initiatives. The results of empirical research have shown that all proposed hypotheses are accepted, with a special emphasis on the impact of legislation on consumer decisions, which can significantly shape consumer behaviour in sustainable consumption and provide incentives for the circular economy. Based on the influence of factors, this paper can serve as a roadmap for decision-makers in creating regulations and for consumers to participate actively in circular initiatives towards sustainable consumption.

This research for the special session isbased upon work from COST ActionCA22124 - ECO4ALL, “EU CircularEconomy Network for All: ConsumerProtection through reducing, reusing,repairing,” supported by COST (EuropeanCooperation in Science and Technology—www.cost.eu), and the Ministry of Science,Technological Development and Innovationsof the Republic of Serbia, Contract No. 451-03-137/2025-03/ 200131.

circular economy, customer behaviour, sustainable production, legislation

DOI

10.5937/sjm20-58750

ISSN

1452-4864
2217-7159

URI

https://repozitorijum.tfbor.bg.ac.rs/handle/...

Scopus

OpenCitations

dc.rights.license	CC-BY
dc.identifier.issn	1452-4864
dc.identifier.issn	2217-7159
dc.identifier.doi	10.5937/sjm20-58750
dc.identifier.uri	https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/6041
dc.description.abstract	The concept of the circular economy (CE) brings about significant and radical changes in consumption patterns, especially in the habits and decisions of consumers, who are key participants in this model. Understanding how organisational barriers, laws, and circular economy strategies affect consumer preferences in the circular model can help manufacturers develop efficient and profitable strategies that respond to market needs and encourage sustainable consumption. Therefore, the paper aims to examine how personal, organisational, and financial barriers affect circular economy strategies and perceptions of them to achieve the effect of legislation on consumer decisions regarding sustainable consumption, consumer behaviour, and support for circular initiatives. The results of empirical research have shown that all proposed hypotheses are accepted, with a special emphasis on the impact of legislation on consumer decisions, which can significantly shape consumer behaviour in sustainable consumption and provide incentives for the circular economy. Based on the influence of factors, this paper can serve as a roadmap for decision-makers in creating regulations and for consumers to participate actively in circular initiatives towards sustainable consumption.
dc.description.sponsorship	This research for the special session isbased upon work from COST ActionCA22124 - ECO4ALL, “EU CircularEconomy Network for All: ConsumerProtection through reducing, reusing,repairing,” supported by COST (EuropeanCooperation in Science and Technology—www.cost.eu), and the Ministry of Science,Technological Development and Innovationsof the Republic of Serbia, Contract No. 451-03-137/2025-03/ 200131.
dc.language.iso	en
dc.publisher	University of Belgrade, Technical Faculty in Bor
dc.source	Serbian Journal of Management
dc.subject	circular economy
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	customer behaviour
dc.subject	sustainable production
dc.subject	legislation
dc.title	The role of legislation and consumer perception in shaping circular economy behaviour
dc.type	article
dc.type.version	publishedVersion
dc.citation.volume	20
dc.citation.issue	2
dc.citation.spage	349
dc.citation.epage	365
dc.creator	Milošević, Isidora
dc.citation.rank	M23
dc.creator	Plotnic, Olesea
dc.creator	Dumancic, Kosjenka
dc.creator	Bojkovska, Katerina
dc.date.accessioned	2025-12-09T09:46:09Z
dc.date.available	2025-12-09T09:46:09Z
dc.date.issued	2025


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