Factors influencing behavioral intention to use mobile banking: a PLS-SEM approach

Janković, Lidija; Arsić, Sanela; Radić, Aleksandra

Conference Object Restricted access M33

Krstić et al., 2026_MEB.pdf (986.69KB)

2026

Janković, Lidija
Arsić, Sanela
Radić, Aleksandra

Obuda University, Keleti Faculty of Business and Management, Budapest, Hungary

MEB 2026 - 24th International Conference on Management, Enterprise, Benchmarking. Proceedings II. 24. April, 2026, Budapest, Hungary

116

129

English

M33 - Conference paper at an international conference, printed in full

The rapid expansion of mobile banking has redefined modern financial ecosystems, enabling users to perform banking activities anytime and anywhere through digital platforms. Despite its widespread adoption, the mechanisms that shape users’ trust, motivation, and behavioral intention remain insufficiently clarified in the literature. Hence, the aim of this study is to examine how perceived security and perceived privacy influence user trust in mobile banking, and how trust further affects motivation and behavioral intention. The study seeks to better understand how users’ perceptions shape their intention to continue using mobile banking services. The proposed structural model was empirically examined using partial least squares structural equation modeling (PLS-SEM) based on survey data collected from a sample of mobile banking users in Serbia. The findings provide practical implications for financial institutions and enhance understanding of mobile banking usage behavior.

mobile banking, behavioral intention, PLS-SEM approach

ISBN

978-963-449-430-0

URI

https://meb.kgk.uni-obuda.hu/papers/2026/MEB...
https://repozitorijum.tfbor.bg.ac.rs/handle/...

dc.creator	Janković, Lidija
dc.creator	Arsić, Sanela
dc.creator	Radić, Aleksandra
dc.title	Factors influencing behavioral intention to use mobile banking: a PLS-SEM approach
dc.date.issued	2026
dc.publisher	Obuda University, Keleti Faculty of Business and Management, Budapest, Hungary
dc.identifier.isbn	978-963-449-430-0
dc.identifier.uri	https://meb.kgk.uni-obuda.hu/papers/2026/MEB2026_Proceedings_II.pdf
dc.type	conferenceObject
dc.source	MEB 2026 - 24th International Conference on Management, Enterprise, Benchmarking. Proceedings II. 24. April, 2026, Budapest, Hungary
dc.citation.spage	116
dc.citation.epage	129
dc.language.iso	en
dc.citation.rank	M33
dc.type.version	publishedVersion
dc.subject	mobile banking
dc.subject	behavioral intention
dc.subject	PLS-SEM approach
dc.description.abstract	The rapid expansion of mobile banking has redefined modern financial ecosystems, enabling users to perform banking activities anytime and anywhere through digital platforms. Despite its widespread adoption, the mechanisms that shape users’ trust, motivation, and behavioral intention remain insufficiently clarified in the literature. Hence, the aim of this study is to examine how perceived security and perceived privacy influence user trust in mobile banking, and how trust further affects motivation and behavioral intention. The study seeks to better understand how users’ perceptions shape their intention to continue using mobile banking services. The proposed structural model was empirically examined using partial least squares structural equation modeling (PLS-SEM) based on survey data collected from a sample of mobile banking users in Serbia. The findings provide practical implications for financial institutions and enhance understanding of mobile banking usage behavior.
dc.rights.license	ARR
dc.date.accessioned	2026-10-16T10:44:00Z
dc.description.provenance	Submitted by ljankovic@tfbor.bg.ac.rs on 2026-09-24 11:07:29.26658, with 2 file(s). Approved by Милица Ницуловић (mniculovic@tfbor.bg.ac.rs) on 2026-10-16T10:44:00Z.
dc.identifier.uri	https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/6141


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