Application of content analysis and thematic analysis in research in the field of business and management

Janković, Lidija; Vuković, Milovan; Urošević, Snežana

doi:10.5937/IMCSM26086K

Conference Object Open access M33

Krstić et al., 2026_IMCSM.pdf (648.79KB)

2026

Janković, Lidija
Vuković, Milovan
Urošević, Snežana

University of Belgrade, Technical Faculty in Bor

Book of proceedings [Elektronski izvor] - XXII International May Conference on Strategic Management – IMCSM26, May 2026, Belgrade, Serbia

XXII

English

M33 - Conference paper at an international conference, printed in full

Qualitative methods play a significant role in management and business research, particularly in the study of complex organisational and social phenomena. This paper aims to present and compare content analysis and thematic analysis as two important techniques of qualitative data analysis. The paper is based on a review of relevant scientific literature. The results indicate that content analysis is suitable for the systematic processing and categorisation of textual data, while thematic analysis enables deeper interpretation of meaning and experiences. It can be concluded that these methods differ in research approach, but their selection depends on the research objectives and the nature of the data.

Qualitative analysis, Content analysis, Thematic analysis, Management, Business

DOI

10.5937/IMCSM26086K

ISSN

2620-0597

ISBN

978-86-6305-169-0

URI

https://repozitorijum.tfbor.bg.ac.rs/handle/...

Scopus OpenCitations OpenAlex

dc.creator	Janković, Lidija
dc.creator	Vuković, Milovan
dc.creator	Urošević, Snežana
dc.title	Application of content analysis and thematic analysis in research in the field of business and management
dc.date.issued	2026
dc.publisher	University of Belgrade, Technical Faculty in Bor
dc.identifier.doi	10.5937/IMCSM26086K
dc.identifier.issn	2620-0597
dc.identifier.isbn	978-86-6305-169-0
dc.type	conferenceObject
dc.source	Book of proceedings [Elektronski izvor] - XXII International May Conference on Strategic Management – IMCSM26, May 2026, Belgrade, Serbia
dc.citation.volume	XXII
dc.citation.issue	1
dc.citation.spage	86
dc.citation.epage	93
dc.language.iso	en
dc.citation.rank	M33
dc.type.version	publishedVersion
dc.subject	Qualitative analysis
dc.subject	Content analysis
dc.subject	Thematic analysis
dc.subject	Management
dc.subject	Business
dc.description.abstract	Qualitative methods play a significant role in management and business research, particularly in the study of complex organisational and social phenomena. This paper aims to present and compare content analysis and thematic analysis as two important techniques of qualitative data analysis. The paper is based on a review of relevant scientific literature. The results indicate that content analysis is suitable for the systematic processing and categorisation of textual data, while thematic analysis enables deeper interpretation of meaning and experiences. It can be concluded that these methods differ in research approach, but their selection depends on the research objectives and the nature of the data.
dc.rights.license	CC-BY-NC-ND
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.date.accessioned	2026-10-16T10:47:54Z
dc.description.provenance	Submitted by ljankovic@tfbor.bg.ac.rs on 2026-09-25 08:07:44.215089, with 2 file(s). Approved by Милица Ницуловић (mniculovic@tfbor.bg.ac.rs) on 2026-10-16T10:47:54Z.
dc.identifier.uri	https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/6143
dc.identifier.fulltext	https://repozitorijum.tfbor.bg.ac.rs/bitstream?id=a8c1ec3a-462d-441f-8557-4a259b082b88


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