New approaches to studying green marketing from the perspective of artificial intelligence

Simple item page
dc.citation.rankM34
dc.citation.spage190
dc.contributor.authorStanojević, Jovan
dc.contributor.authorRiznić, Dejan
dc.contributor.authorVuković, Aleksandra
dc.contributor.editorJovanović, Larisa
dc.contributor.editorErmakov, Vadim
dc.contributor.editorBalaban, Suzana
dc.date.accessioned2023-12-26T08:47:54Z
dc.date.available2023-12-26T08:47:54Z
dc.date.issued2023
dc.description.abstractThe phenomenon that we call the new, or digital, economy has begun to develop significantly in the last few years and is slowly penetrating the modern understanding of the industry shaped by the rapid digital progress of information technologies. The roots of these changes in the economy are caused by the waves of innovation in the world of information technology and its academic studz in universities around the world. A society shaped by new technological innovations requires more modern approaches in the study of this phenomenon. Changes are frequent and welcomed, and they are constantly sought in the scientific world. Digital networking has provided a new, broader picture of what technologies offer us. An example of this is today's more sophisticated programs that allow us to be the ones who will mediate the production process of our unique product in real time. The issue of digital marketing has been transferred to all segments of society. If a company wants to operate in a responsible and socially acceptable manner, it must include the concepts of economy and ecology in its operations. Companies entering the world market must accept the fact that modern society is digitally educated and that only through this approach can they occupy a significant position on the market. Eco-marketing, or green marketing, has attracted a large number of authors in the last decade and requires special attention. This paper provides a view of the emergence of green marketing through the historical framework of the development of information technologies and new application solutions in the field of digital economy and ecology, i.e. the application of artificial intelligence in the field of green marketing.
dc.identifier.isbn978-86-89061-17-8
dc.identifier.urihttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/2451
dc.language.isoen
dc.publisherNaučno-stručno Društvo za zaštitu životne sredine Srbije ECOLOGICA
dc.rights.licenseCC-BY-NC-ND
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourceBook of Abstracts, International scientific conference Green economy in the function of solving global environmental problems 2023
dc.subjectGreen marketing
dc.subjectdigital marketing
dc.subjectdigital economy
dc.subjectartificial intelligence
dc.titleNew approaches to studying green marketing from the perspective of artificial intelligence
dc.typeconferenceObject
dc.type.versionpublishedVersion

Files

Collections

NIR