CHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRY
dc.citation.epage | 144 | |
dc.citation.rank | M34 | |
dc.citation.spage | 143 | |
dc.contributor.author | Urošević, Snežana | |
dc.contributor.author | Završnik, Bruno | |
dc.contributor.editor | Liliana Indrie | |
dc.date.accessioned | 2023-12-27T08:41:20Z | |
dc.date.available | 2023-12-27T08:41:20Z | |
dc.date.issued | 2014 | |
dc.description.abstract | abstract | |
dc.identifier.isbn | 1843-813X | |
dc.identifier.uri | https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/4743 | |
dc.language.iso | en | |
dc.publisher | Editura Univeristatii din Oradea, Romania | |
dc.rights.license | CC-BY-NC-ND | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.source | Proceedings Volume XV | |
dc.title | CHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRY | |
dc.type | conferenceObject | |
dc.type.version | publishedVersion |