Analyzing the impact of corporate social responsibility on employee satisfaction using a hybrid SEM-ANN approach

Simple item page
dc.citation.issue9
dc.citation.rankM22
dc.citation.spage4009
dc.citation.volume17
dc.contributor.authorStojanović, Anđelka
dc.contributor.authorArsić, Sanela
dc.contributor.authorMilošević, Isidora
dc.contributor.authorMihajlović, Ivan
dc.contributor.authorSpasojević Brkić, Vesna
dc.date.accessioned2025-11-27T09:50:00Z
dc.date.available2025-11-27T09:50:00Z
dc.date.issued2025
dc.description.abstractIn the conditions of modern market dynamics, corporate social responsibility (CSR) is increasingly evolving from a formal ethical principle into a powerful strategic instrument, key to achieving sustainable growth and long-term competitive advantage. Companies that integrate CSR into their business not only affirm the values of social responsibility, but also position themselves as reliable and ethically oriented actors, thereby winning the trust of investors, motivating employees and building a stable base of loyal consumers. Hence, the aim of this research is to determine, through empirical analysis, to what extent and in what way individual aspects of corporate social responsibility influence employee perception and satisfaction, as well as to develop a predictive model of their mutual connection. The specific hybrid SEM-ANN methodology in the CSR field was applied to obtain more precise results than standard data analysis methods, which fulfilled the literature gap in this research field. The detailed hypotheses designed were empirically tested using SEM methodology and indicated a positive association between the social and stakeholder aspects with employee satisfaction. These outcomes were confirmed by the results of the ANN models. The findings obtained are not only theoretical, but also have a useful application in the real business environment, which is reflected in the development of strategies that can serve as a road map for organizations in achieving employee satisfaction. This could lead to a change in organizational culture with an emphasis on ethical business and greater responsibility towards society and stakeholders.
dc.description.sponsorshipThis research was funded by the Science Fund of the Republic of Serbia, grant number 5151, Support Systems for Smart, Ergonomic and Sustainable Mining Machinery Workplaces—SmartMiner and the Ministry of Science, Technological Development and Innovations of the Republic of Serbia, contract numbers 451-03-137/2025-03/200131 and 451-03-137/2025-03/200105.
dc.identifier.doi10.3390/su17094009
dc.identifier.issn2071-1050
dc.identifier.urihttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/6020
dc.language.isoen
dc.publisherMDPI
dc.rights.licenseCC-BY
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.sourceSustainability
dc.subjectCSR aspects
dc.subjectemployee satisfaction
dc.subjectSEM-ANN method
dc.subjectcompany
dc.titleAnalyzing the impact of corporate social responsibility on employee satisfaction using a hybrid SEM-ANN approach
dc.typearticle
dc.type.versionpublishedVersion

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Stojanovic et al. - Sustainability.pdf
Size:
1.92 MB
Format:
Adobe Portable Document Format
Download

Collections

NIR