Impact of Cross-Cultural Marketing on the Failure of SMEs
dc.citation.epage | 127 | |
dc.citation.rank | M33 | |
dc.citation.spage | 123 | |
dc.contributor.author | Nikolić, Nenad | |
dc.contributor.author | Nikolić, Ivica | |
dc.date.accessioned | 2023-12-26T18:48:43Z | |
dc.date.available | 2023-12-26T18:48:43Z | |
dc.date.issued | 2016 | |
dc.description.abstract | abstract | |
dc.identifier.isbn | 978-5-9908695-8-5 | |
dc.identifier.uri | https://repozitorijum.tfbor.bg.ac.rs/handle/123456789/4034 | |
dc.language.iso | en | |
dc.publisher | Ekon-Inform | |
dc.rights.license | CC-BY-NC-ND | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.source | Proceedings of Ninth International Student Scientific and Practical Conference – Marketing in Industries: Multinational Business Experience | |
dc.title | Impact of Cross-Cultural Marketing on the Failure of SMEs | |
dc.type | conferenceObject | |
dc.type.version | publishedVersion |