Evaluation of website quality of national parks in Serbia using an integrated AHP-VIKOR methodology

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dc.citation.epage321
dc.citation.issue1
dc.citation.rankM33
dc.citation.spage309
dc.citation.volumeXIX
dc.contributor.authorArsić, Sanela
dc.contributor.authorNikolić, Đorđe
dc.contributor.authorGajić, Milena
dc.contributor.authorMilošević, Isidora
dc.contributor.authorStojanović, Anđelka
dc.date.accessioned2023-12-26T08:53:58Z
dc.date.available2023-12-26T08:53:58Z
dc.date.issued2023
dc.description.abstractDue to their widespread use, the Internet and websites are effective tools that can be used to educate local residents and tourists about the function of protected areas and national parks, their ecological importance, visitor restrictions, and ecotourism activities, as well as to inform and raising awareness about the importance and preservation of the same. In today’s competitive environment, evaluating the website quality of the national park and its comparison with other competitive organizations is an important issue for visitors, the local community, and other stakeholders. Therefore, the aim of this paper is to assess and contrast the website quality of National Parks in Serbia using a multi-criteria decision-making model based on Analytic Hierarchy Process (AHP) and VIKOR (VIse Kriterijumska Optimizacija Kompromisno Resenje) method. The assessment performed in this study can help decisionmakers in protected nature areas to frame long-term promotion policies directed at competitiveness.
dc.identifier.isbn978-86-6305-136-2
dc.identifier.issn2620-0597
dc.identifier.urihttps://mksm.tfbor.bg.ac.rs/downloads/2023/IMCSM_2023_Book_of_proceedings_Issue_1.pdf
dc.identifier.urihttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/2535
dc.language.isoen
dc.publisherUniversity of Belgrade, Technical Faculty in Bor
dc.rights.licenseCC-BY-NC-ND
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourceIMCSM23 proceedings - XIX International May Conference on Strategic Management, May 25, 2023, Bor, 2023, 309-321
dc.subjectnational parks
dc.subjectwebsite evaluation
dc.subjectAHP method
dc.subjectVIKOR method
dc.titleEvaluation of website quality of national parks in Serbia using an integrated AHP-VIKOR methodology
dc.typeconferenceObject
dc.type.versionpublishedVersion

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