Regional printed media as an actor of sustainable development of rural areas
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Date
2023
Authors
Vuković, Milovan
Vuković, Aleksandra
Štrbac, Nada
Urošević, Snežana
Journal Title
Journal ISSN
Volume Title
Publisher
Naučno-stručno Društvo za zaštitu životne sredine Srbije ECOLOGICA
Source
Book of Abstracts, International scientific conference Green economy in the function of solving global environmental problems 2023
Volume
Issue
Abstract
The presence of issues of sustainable rural development in media has multiple effects on overall development od rural population: socio-cultural, economic, political and environmental. Socio-economic development of rural regions is based not only on improvement of agriculture bat also on creating conditions which would allow the incomes of rural households in the other economic activities. Media by dissemination of useful messages media may contribute to the awareness and education of rural inhabitants and, therefore, directly influence the development of rural communities and regions. It has been known, for a long time, that media are a significant actor in the he process of social changes. The printed media, especially daily newspapers, have a desisive role in this process due to their larger number of published analitycal texts. The objective of this research is to find out the number of articles dealing with sustainable rural development, their frequency of appearance, and the journalist form used on the example of daily Serbian regional newspaper. The research has been conducted, using the regional newspaper Narodne novine, in 2022 year (last three months). The method of content analyis, of quantiative-qualitative type, was used and the unit of analysis was each text dealing with rural development. It was identified 179 such newspaper textual unites. It was noticed that the Narodne novine covers various topics connected with daily life on contryside, agriculture, diversification of rural economy and environmental protection.
Description
Keywords
Sustanable rural development, daily newspapers, content analysis, Narodne novine, South-East Serbia
Citation
DOI
Scopus
ISSN
ISBN
978-86-89061-17-8
License
CC-BY-NC-ND