Young consumers’ intention to purchase organic food: Serbian case study
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Date
2024
Authors
Ilić Krstić, Ivana
Voza, Danijela
Vuković, Milovan
Journal Title
Journal ISSN
Volume Title
Publisher
National Agricultural and Food Centre, Lužianky, Slovakia
Source
Journal of Food and Nutrition Research
Volume
63
Issue
4
Abstract
Food produced using an organic agricultural approach does not use conventional pesticides or synthetic fertilizers. Purchasing organic food is influenced by several factors. This study investigated the factors influencing young people from Serbia’s intention to purchase organic food. Constructs from earlier research that have been demonstrated to have strong correlations with the desire to purchase organic food were combined in the study model. The database was created from a survey of 111 questionnaires completed by individuals in the 20–30 age range and structural equation modelling was conducted. The findings demonstrated that the most important factors influencing the purchase intention of young people in the country are health consciousness, food safety concerns and society. The study also showed that price sensitivity and environmental awareness had moderate but not negligible effects on purchase intention.
Description
Keywords
organic food, buying intention, young people, structural equation modelling, Serbia
Citation
DOI
Scopus
ISSN
1336-8672
ISBN
License
ARR