Young consumers’ intention to purchase organic food: Serbian case study

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dc.citation.epage343
dc.citation.issue4
dc.citation.rankM23
dc.citation.spage336
dc.citation.volume63
dc.contributor.authorIlić Krstić, Ivana
dc.contributor.authorVoza, Danijela
dc.contributor.authorVuković, Milovan
dc.date.accessioned2024-12-13T08:53:04Z
dc.date.available2024-12-13T08:53:04Z
dc.date.issued2024
dc.description.abstractFood produced using an organic agricultural approach does not use conventional pesticides or synthetic fertilizers. Purchasing organic food is influenced by several factors. This study investigated the factors influencing young people from Serbia’s intention to purchase organic food. Constructs from earlier research that have been demonstrated to have strong correlations with the desire to purchase organic food were combined in the study model. The database was created from a survey of 111 questionnaires completed by individuals in the 20–30 age range and structural equation modelling was conducted. The findings demonstrated that the most important factors influencing the purchase intention of young people in the country are health consciousness, food safety concerns and society. The study also showed that price sensitivity and environmental awareness had moderate but not negligible effects on purchase intention.
dc.identifier.issn1336-8672
dc.identifier.urihttps://www.vup.sk/en/index.php?mainID=2&navID=34&version=2&volume=63&article=2371
dc.identifier.urihttps://repozitorijum.tfbor.bg.ac.rs/handle/123456789/5910
dc.language.isoen
dc.publisherNational Agricultural and Food Centre, Lužianky, Slovakia
dc.rights.licenseARR
dc.rights.uriAll rights reserved
dc.sourceJournal of Food and Nutrition Research
dc.subjectorganic food
dc.subjectbuying intention
dc.subjectyoung people
dc.subjectstructural equation modelling
dc.subjectSerbia
dc.titleYoung consumers’ intention to purchase organic food: Serbian case study
dc.typearticle
dc.type.versionpublishedVersion

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