The impact of website quality on user satisfaction with e-commerce services in Serbia
Loading...
Date
2023
Authors
Stanojević, Jovan
Arsić, Sanela
Nikolić, Đorđe
Journal Title
Journal ISSN
Volume Title
Publisher
University of Belgrade, Technical Faculty in Bor
Source
IMCSM23 proceedings - XIX International May Conference on Strategic Management, May 25, 2023, Bor, 2023, 540-549
Volume
XIX
Issue
1
Abstract
The Internet, as we know it today, has significantly pushed the boundaries of traditional understandings and approaches in the study of information technologies. The rapid growth and development of the Internet caused changes in the way many business systems function. The role of the Internet has changed from one-way communication to two-way communication, which further led to an increase in the efficiency and effectiveness of the business systems of companies that increasingly apply modern information systems for electronic business in their operations. The subject of research in this paper will be the development of a structural model for examining the impact of site quality on electronic commerce services based on the attitudes and opinions of the selected sample. The software application smart PLS will be used to analyze the obtained results. The results of the research can be used as feedback in order to examine consumers' intention to use e-shopping services again.
Description
Keywords
Internet, e-commerce, website quality, user satisfaction, smart PLS
Citation
DOI
Scopus
ISSN
2620-0597
ISBN
978-86-6305-136-2
License
CC-BY-NC-ND