The role of legislation and consumer perception in shaping circular economy behaviour
Date
2025
Authors
Milošević, Isidora
Plotnic, Olesea
Dumancic, Kosjenka
Bojkovska, Katerina
Journal Title
Journal ISSN
Volume Title
Publisher
University of Belgrade, Technical Faculty in Bor
Source
Serbian Journal of Management
Volume
20
Issue
2
Abstract
The concept of the circular economy (CE) brings about significant and radical changes in consumption patterns, especially in the habits and decisions of consumers, who are key participants in this model. Understanding how organisational barriers, laws, and circular economy strategies affect consumer preferences in the circular model can help manufacturers develop efficient and profitable strategies that respond to market needs and encourage sustainable consumption. Therefore, the paper aims to examine how personal, organisational, and financial barriers affect circular economy strategies and perceptions of them to achieve the effect of legislation on consumer decisions regarding sustainable consumption, consumer behaviour, and support for circular initiatives. The results of empirical research have shown that all proposed hypotheses are accepted, with a special emphasis on the impact of legislation on consumer decisions, which can significantly shape consumer behaviour in sustainable consumption and provide incentives for the circular economy. Based on the influence of factors, this paper can serve as a roadmap for decision-makers in creating regulations and for consumers to participate actively in circular initiatives towards sustainable consumption.
Description
Keywords
circular economy, customer behaviour, sustainable production, legislation
Citation
DOI
10.5937/sjm20-58750
Scopus
ISSN
1452-4864
2217-7159
2217-7159
ISBN
License
CC-BY